Transparent or Invisible?

So many coaches are advising entrepreneurs to be "transparent." This means that you should be open and honest, and not hide anything from your potential clients.

So what's difference between transparent and invisible?

Transparent is good. Even Eckhart Tolle recommends it. He says to become transparent and allow emotions to move through you and not take you over.

Invisible is not good. That means that people ignore you, even when you are right in front of them.

Transparent means light shines through you. Invisible means people see through you.

They are synonymous, but "transparent" has taken on some new connotations. And it is cool to be transparent!