Paradigm shift

I think I heard it in a song on the radio. "Paradigm shift" was used to indicate a transition. It's a nice way to say it. I think most people realize how difficult transition can be. I tell my clients, it's not easy to make a change, but people do it every day. For example, It's not easy to quit smoking, but people do it every day. How many people do you know who have quit smoking? It seems everyone knows people who have. So it opens up a discussion of how to make the paradigm shift easier for them to become a fresh air breather. The smokers who come to me become "fresh air breathers." Not "non-smokers."