Thursday, May 10, 2007

Ubiquity

Advertisements are ubiquitous, all around us. They are insidious. And most people think they are immune. Not so. How do you spell relief?
Plop-plop ______ _____.
Coke, it’s the _____ thing.
If you said R-o-l-a-i-d-s, fizz-fizz, and real, the advertising succeeded. You’re correct. You’re normal. And you’re not immune to the effects of advertising.

I am researching this topic right now for a presentation in August, called “Verbal Impact: Can Words Hurt You?” It’s going to be fantastic, insightful and dynamic.

U biq ui tous means seeming to be everywhere at the same time; omnipresent.

Ubiquitous is the adjective form of ubiquity, existence everywhere at the same time, from New Latin, “everywhere.”

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