Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, May 10, 2007

Ubiquity

Advertisements are ubiquitous, all around us. They are insidious. And most people think they are immune. Not so. How do you spell relief?
Plop-plop ______ _____.
Coke, it’s the _____ thing.
If you said R-o-l-a-i-d-s, fizz-fizz, and real, the advertising succeeded. You’re correct. You’re normal. And you’re not immune to the effects of advertising.

I am researching this topic right now for a presentation in August, called “Verbal Impact: Can Words Hurt You?” It’s going to be fantastic, insightful and dynamic.

U biq ui tous means seeming to be everywhere at the same time; omnipresent.

Ubiquitous is the adjective form of ubiquity, existence everywhere at the same time, from New Latin, “everywhere.”